Problem:
Fawry, a pioneer in e-payments and digital finance solutions in Egypt, recognized a challenge in encouraging retailers to promote Visa card payments among their clients. The objective was not only to communicate the ease and benefits of using Visa cards but also to incentivize retailers through a chance to win prizes. The problem lay in effectively conveying this dual message to retailers, ensuring they understood the advantages of promoting Visa payments and, in turn, encouraging their customers to adopt this digital payment method.

Approach & Solution:
Fawry devised a comprehensive approach centered around the creation of an engaging explainer video. The goal was to educate retailers on the benefits of Visa card transactions for both them and their clients, emphasizing the added incentive of prize opportunities. The video aimed to simplify the process of accepting Visa payments, highlight the security features, and underscore the potential for increased customer satisfaction and loyalty.

Impact:
The explainer video yielded impactful results:
- Increased Visa Adoption.
- Increased Customer Engagement.
- Positive Feedback.
- Quantifiable Growth in Visa Transactions.

Conclusion:
The explainer video effectively addressed the challenge of promoting Visa card transactions among retailers and their clients. By combining clear communication, compelling visuals, and a tangible incentive, Fawry successfully encouraged a shift towards digital payments, benefitting both retailers and consumers. The video not only served as an educational tool but also as a catalyst for positive business outcomes, reinforcing Fawry's commitment to driving digital innovation in Egypt's financial landscape.