Guide your audience to seamlessly use your app, website, or service with step-by-step instructional videos.
What is a How-to-video?
How-to videos, also known as a tutorial or instructional videos, are designed to teach customers, users, or leads a specific concept or skill. These videos are particularly effective when you need to convey complex information in a step-by-step manner.
The popularity of how-to videos on the internet is immense, and it's highly likely you've watched one recently!
Businesses of all sizes, from startups to small-medium enterprises and large corporations, utilize how-to videos to enhance their connection with customers and communicate clearly and succinctly. For businesses, tutorial videos are an incredibly versatile format that can be used for both marketing and educational purposes.
With its compelling visuals, persuasive messaging, and a clear call-to-action, this video asset plays a pivotal role in enticing viewers to take the desired steps, such as submitting contact information or expressing interest in your offerings.
By leveraging the power of storytelling and a well-crafted narrative, a lead-generation video helps businesses expand their reach, nurture customer relationships, and drive meaningful conversions.
It's a professional and effective approach to attracting and converting prospects into valuable leads for your business.
Who needs a how-to-video?
How-to videos serve as an effective tool to enhance viewers' attention span, providing an excellent platform to highlight the functionality and advantages of your products and services. These instructional videos are often seen as a reliable method to boost conversion and retention rates on websites:
Startups and SaaS
companies leverage how-to videos to swiftly educate their customers on the most efficient use of their products.
Businesses with physical products
utilize how-to videos to guide customers through the product setup process.
Independent content creators
employ how-to videos to cultivate an audience around their expertise and knowledge on platforms like YouTube.
Why use how-to-videos?
Enhance Customer Understanding
How-to videos can break down complex products, services, or concepts into digestible, easy-to-understand content. This can significantly improve your customers’ understanding of what you offer, leading to increased satisfaction and loyalty.
Boost SEO Reanking
Search engines love video content. By creating how-to videos and optimizing them with relevant keywords, you can improve your website’s SEO ranking, making it easier for potential customers to find you online.
Increase Engagement
Videos are inherently engaging and are more likely to be shared on social media than text-based content. This can help you reach a wider audience, generate more leads, and increase conversions.
Build Trust & Credibility
High-quality how-to videos can position your business as an expert in your field. By providing valuable, practical information, you can build trust and credibility with your audience, which can lead to long-term customer relationships.
Improve Customer Service
How-to videos can serve as a form of customer service by answering common questions or addressing common issues related to your product or service. This can reduce the burden on your customer service team and provide a better experience for your customers.
Save Time & Resources
Instead of repeatedly explaining the same processes or concepts to different customers, you can create a how-to video once and share it with as many people as needed. This can save your business time and resources.
Showcase Your Products or Services
How-to videos provide a great opportunity to showcase your products or services in action. This can make your offerings more tangible and appealing to potential customers, encouraging them to make a purchase.
“How-to-videos are the Yoda of marketing videos, they will always show your audience the path!”
Our Process
fuse the production and creative agency abilities together, so you have the best of both worlds!
Our client base spans the globe!
From startups to large-scale enterprises, attesting to the trust they place in our services.
FAQ
We understand the importance of timely delivery in how-to-video production. The overall turnaround time depends on the promptness of feedback and the number of revision rounds involved. While we offer a FastPass option with a target completion time of 3-4 weeks, our typical projects take approximately 6-8 weeks from the initial contact to ensure perfection. Rest assured, we are committed to delivering exceptional results within a reasonable timeframe. Contact us now to start
The cost of a how-to-video can vary depending on several factors, such as the length, complexity of the animation, level of customization, and additional services. Each project is unique, and we tailor our pricing to match your specific requirements. To get an accurate quote and discuss your budget, we invite you to reach out to us for a personalized consultation.
Reach out and let’s roll!
The ideal length for an animated how-to-video depends on various factors, including your target audience, message complexity, and the platform where the video will be showcased. In general, most successful how-to-videos range from 60 to 120 seconds and don’t exceed 3 minutes.
This duration allows you to effectively engage viewers, communicate key information, and maintain their attention. However, for more intricate concepts or specific requirements, the duration can be adjusted accordingly. Our team will work closely with you to determine the optimal length that effectively conveys your message and keeps your audience captivated.
This duration allows you to effectively engage viewers, communicate key information, and maintain their attention. However, the duration can be adjusted accordingly for more intricate concepts or specific requirements. Our team will work closely with you to determine the optimal length that effectively conveys your message and keeps your audience captivated.
This duration allows you to effectively engage viewers, communicate key information, and maintain their attention. However, for more intricate concepts or specific requirements, the duration can be adjusted accordingly. Our team will work closely with you to determine the optimal length that effectively conveys your message and keeps your audience captivated.
Choosing a how-to-video production company is not an easy task.
But we’ll try to make it a bit easier! We’ve created hundreds of how-to-videos for 350+ companies all over the world. Most of our clients rate us as returning customers and a great deal of new projects comes through referrals and word of mouth. This counts for something, doesn’t it? 😉
A how-to video is a type of instructional content that visually demonstrates a process or procedure. It serves as a practical guide, helping viewers understand and perform specific tasks or activities. By breaking down complex processes into manageable steps, how-to videos make learning more accessible and engaging.
They can cover a wide range of topics, from simple everyday tasks to complex professional skills.
How-to videos are effective because they cater to visual learning, engage viewers, offer accessibility and convenience, simplify complex procedures, and can cover a wide range of topics.