Problem:
Fawry, a prominent e-payments and digital finance solutions provider in Egypt, faced the challenge of effectively communicating their collaboration with Etisalat and showcasing the benefits of their loyalty program to a wider audience. While having strong offerings, Fawry needed a targeted approach to generate leads and engage potential consumers and businesses.

Approach & Solution:
Understanding the need for a compelling and informative medium, we, with Fawry, opted for a lead generation video. The objective was to highlight the strategic collaboration with Etisalat and emphasize the advantages of participating in Fawry's loyalty program. The approach involved creating a visually engaging narrative that could resonate with both consumers and businesses, showcasing the seamless integration of Fawry's services with Etisalat's network and the value proposition of their loyalty program.

Impact:
The lead generation video proved to be a success in several ways:
- Increased Awareness.
- Lead Generation.
- Enhanced Engagement.
- Positive Brand Perception.

Conclusion:
The lead generation video successfully addressed the challenge of effectively communicating their collaboration with Etisalat and the value proposition of their loyalty program. By strategically combining informative content with visually engaging elements, Fawry not only generated leads but also strengthened its brand presence in the competitive digital finance landscape. The collaboration with Etisalat, showcased through this video, positioned Fawry as an innovative and customer-centric solution provider, setting the stage for continued growth and success.