Problem:
Disco, a cashback and savings application, wanted to increase awareness and user engagement among its target audience in Egypt. While the app offered valuable features like cashback, expense insights, and discounts, it struggled to reach a wider audience and differentiate itself in a competitive market. The client recognized the need for a creative marketing approach to showcase its offerings and attract more users.

Approach:
To address Disco's awareness challenge, we proposed a collaboration with a popular cooking show called "El-Wasfa," which had a significant and engaged audience in Egypt.

Solution:
Our creative team developed a captivating and entertaining video that featured the show's host interacting with the Disco app. The video managed to highlight all of the app's features seamlessly.

Conclusion:
By collaborating with a relevant and popular cooking show, Disco managed to tap into a new segment of potential users and effectively communicate the benefits of its cashback and savings features. This highlights the power of strategic partnerships and creative video marketing in boosting brand awareness and user acquisition for mobile applications.