Problem:
Johnson's, a renowned brand in baby care products, faced the challenge of effectively conveying the importance of a 2-step routine to protect a baby's delicate skin. With a wide range of products designed for baby skincare, they needed to educate parents and caregivers on the benefits of this specific routine and create awareness of their products.

Approach & Solution:
Understanding the target audience's needs and preferences, we crafted a concise yet compelling social media video for Johnson's. Leveraging the gentle and caring essence associated with the brand, the video aimed to educate parents on a practical 2-step routine for protecting their baby's delicate skin.

Impact:
The video achieved high engagement rates, with comments reflecting positive sentiments and an eagerness to adopt the 2-step routine. Website analytics showed a notable increase in traffic, with users navigating to the Johnson's Baby website to explore the products associated with the recommended routine.

Conclusion:
The video successfully addressed the challenge of communicating a specific care routine in a crowded digital space. By combining emotive storytelling, and visually appealing content, the video not only educated the audience but also fostered a sense of trust in the brand's commitment to infant well-being.