Prayer Now
Leveraging Influencer Videos to Generate Leads for Prayer Now - A Comprehensive Islamic App
01 Problem
Prayer Now had already achieved considerable success with over 15 million downloads worldwide. However, the company identified the need to expand its user base and reach new audiences to maintain its growth momentum. They faced the following challenges: - Low Awareness. - Limited Engagement.
02 Approach
To address the above challenges, We devised a strategy centered around influencer marketing. We aimed to leverage the reach and impact of popular influencers to create engaging and informative videos showcasing the app's key features and benefits.
03 Solution & Impact
The collaboration with influencers successfully addressed the client's challenges and yielded positive outcomes. - Increased Visibility and Engagement. - Increased Lead Generation and App Downloads. - Enhanced User Trust.
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