Problem:
Fab Lab Egypt sought to promote the Orange Mini Fab Labs project. The challenge lay in creating awareness about the initiative, which aimed to make fabrication laboratories (fab labs) accessible across the country. The broader issue was the lack of understanding among the target audience regarding the potential of fab labs and their role in fostering innovation.

Approach & Solution:
To address this challenge, our team adopted a strategic approach that involved understanding the core objectives of the Orange Mini Fab Labs project and tailoring a branding video to effectively communicate these goals. The branding video focused on demystifying fab labs, showcasing the Orange Mini Fab Labs project as a catalyst for innovation.

Impact:
The branding video achieved notable results, including:
- Increased Engagement.
- Increased Interest in the Project.
- Social Media Amplification.

Conclusion:
The Orange Mini Fab Labs branding video successfully bridged the gap between the project's goals and audience understanding. By using compelling narratives, the video became a powerful tool in conveying the importance of fab labs in fostering innovation.