Blink
Blinking Success: Lead Generation with Video Magic
Date
2023
Client
Blink
Industry
SAAS
01 Problem
Blink, a provider of restaurant online ordering systems, faced a significant challenge in expanding its client base and generating leads. While their services were top-notch, they needed a strategy to effectively reach out to potential restaurant owners and decision-makers in the food industry. Traditional marketing methods were not yielding the desired results, and the company sought a fresh approach to attract the attention of prospective clients in the competitive online ordering system market.
02 Approach
To tackle these challenges, we decided to create a compelling video that would not only showcase their product but also provide valuable insights into the problems restaurant owners often face and how their solution could be the game-changer.
03 Solution
Using visual storytelling and a compelling script we created a video that resonated with their target audience. The video was designed to highlight the pain points restaurant owners face, such as high commissions and lack of control over customer data.
04 Conclusion
The video produced remarkable results for Blink such as increased engagement, higher creditability and more efficient lead generation.