Problem:
Over the years, non-profit organizations have experienced a significant dip in their funding. The traditional method of donation solicitation has lost its charm in the fast-paced digital era, where convenience and instant gratification dominate. The act of giving needed to be reimagined – it needed to be made more engaging, immersive, and instantly rewarding for the donor.

Approach & Solution:
Our teams saw an opportunity to address this challenge head-on. Collaborating with Fawry, we directed a series of interactive videos each of them focused for one of 12 reputable and trusted charity organizations & hospitals:
– Magdi Yacoub Heart
– Foundation
– Children Cancer Hospital
– 57357
– Egyptian Food Bank
– Resala Charity Organization
– Zakat Foundation
– Ahl Misr Foundation
– Ayadi Hospital
– Bahya Foundation for Breast Cancer
– 500-500 Cancer Hospital
– Misr Al Kheir Foundation
– Mostafa Mahmoud Hospital
– Elnas Hospital

The videos were displayed on public screens across some of Cairo’s most vibrant centers like Cairo Festival City Mall, Mall of Egypt, Arkan Plaza. These videos were not just on any regular display! screens were equipped with sensors that reacted when people came close, providing an engaging and immersive experience that turned heads and sparked curiosity!

Impact:
4,200,000 Impressions
2,000,000 Views
EGP 10,000,000 in donations

Our interactive charity campaign was met with widespread enthusiasm and participation. We saw a significant uptick in donations made through Fawry, as people were drawn to the novelty of the initiative and the immediate recognition they received. The campaign not only facilitated an increase in donations but also successfully addressed the major issue of donor disengagement. By gamifying the donation process, we made philanthropy fun and rewarding, thus bringing a new audience of donors into the fold.

Conclusion:
The interactive videos we created bridged the gap between the digital and physical world, creating a seamless and engaging donor experience that redefined charitable giving. As we continue to explore and push the boundaries of interactivity, we’re excited to see where our next campaign will take us, and who it will inspire to make a difference.