Case Study
Empowering Retailers to Empower Clients
Problem:
Fawry, a leading e-payments and digital finance solutions provider in Egypt, faced the challenge of effectively communicating the benefits of their MyFawry app to retailers. Specifically, they needed to educate them on how their clients could leverage the app to seamlessly purchase gift cards and coupons for various brands. The complexity lay in conveying this information in a concise yet compelling manner that resonated with retailers and encouraged them to promote the app to their clientele.
Approach & Solution:
To address the problem at hand, we created an explainer video targeted at retailers. The approach involved crafting a narrative that highlighted the simplicity, versatility, and potential revenue streams associated with integrating the MyFawry app into their business model. The focus was on illustrating how the app facilitated the sale of gift cards and coupons, creating a win-win scenario for both retailers and their customers.
Impact:
The explainer video yielded significant positive outcomes:
- Increased Retailer Adoption.
- Client Engagement.
- Expanded Brand Loyalty.
- Measurable Revenue Growth.
Conclusion:
The explainer video successfully addressed the challenge of educating retailers about the app's capabilities in facilitating gift card and coupon sales. By combining clear communication, engaging visuals, and strategic distribution, Fawry empowered retailers to leverage the MyFawry app as a valuable tool for business growth. The video not only facilitated increased adoption among merchants but also contributed to a more vibrant and customer-centric digital ecosystem, reinforcing Fawry's position as a leader in e-payments and digital finance solutions in Egypt.
