Problem:
Files, a premier IT solutions provider in Riyadh, Saudi Arabia, faced a challenge in effectively communicating the value of their Enterprise Resource Planning (ERP) system tailored for factory management. Despite their expertise, potential clients were not fully aware of the benefits and features of their specialized ERP solution.

Approach & Solution:
Recognizing the need for a targeted and informative approach, our team proposed the creation of a lead generation video focusing specifically on Files' ERP for factory management.

Impact:
The lead generation video yielded significant outcomes:

- Increased Awareness.
- Quality Leads.
- Client Engagement.
- Positive Feedback.

Conclusion:
The lead generation video successfully addressed the communication gap, providing a clear and compelling overview of Files' ERP for factory management. The video effectively engaged the target audience, resulting in increased awareness, quality leads, and positive feedback. This case study underscores the importance of targeted content in digital marketing, showcasing how a well-crafted video can drive interest and generate valuable leads in specialized domains.